Unless you have been sleeping under a rock, Sydney Sweeney's sexiness is the hottest topic on the planet. It appears, that people are offended that she simply is so beautiful. From a marketing perspective that is not only a consideration in how we address advertising, but it may mean the difference in success or not. In fact, she produced the most successful campaign American Eagle ever did. The sales results and market cap speak for themselves. So why are we so invested in this campaign. Is creativity dead because there is a woke few that want to put you back in your box?
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