
The explosion of generative AI chatbots, including ChatGPT, Google Gemini, Microsoft Copilot and Perplexity, is reshaping the way people search online. Rather than clicking through endless links, users now prefer to ask questions directly and expect instant, conversational responses. This transition has introduced a new way of thinking for marketers: Answer Engine Optimization (AEO). AEO prioritizes a brand’s visibility in AI-generated summaries and answers, shifting the focus from traditional search engine results pages. This shift demands new marketing strategies, agile execution, and a comprehensive understanding of advanced search technology.
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