Marketing for not-for-profits carries unique challenges and opportunities, especially when many assume the primary barrier is limited budget. Contrary to popular belief, funding sits only partly at the root of marketing struggles in the sector. The real challenge is strategic. In most not-for-profit organisations, marketing is rarely treated as a fundamental function. Instead, it sits on the periphery, managed when time permits. Accounting and programme delivery often outweigh dedicated marketing efforts, leading valuable work to remain unnoticed or misunderstood by potential supporters.
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