Australian businesses are witnessing a transformative shift. AI search engines such as ChatGPT, Google AI Overviews and Perplexity are not just curating information, they set the agenda for what audiences believe and share. For businesses aiming to be referenced by these engines, understanding AEO (Answer Engine Optimisation), generative engine optimisation and the rules of AI search in 2026 is essential. This detailed guide explores how to strategically position your business to get cited in AI-generated answers, driving not only organic traffic but genuine brand authority.
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