Every business eventually faces the website refresh vs rebuild question. Your website serves as the face of your brand and a key driver of new business. Deciding whether to tweak your site or completely overhaul it is never straightforward. Both website refresh and rebuild processes serve different needs, costs, and outcomes. With business growth hinging on digital credibility, making the right choice can help your brand attract leads and maximise its return from marketing. Clarity on these approaches, their respective costs, and their impact on search and conversion is essential.
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