Marketing in a Recession: What Australian Businesses Overlook When Budgets Shrink

Australian businesses face tough decisions when the economy falters and budgets tighten. Marketing is often the first area to encounter cutbacks during downturns. Yet, history and recent studies reveal that this instinct can limit growth and even amplify the challenges faced by organisations. Understanding the most common mistakes, and knowing how to build marketing resilience, could mean the difference between mere survival and gaining significant ground on competitors.