Recent legislative changes around data privacy have thrown a spotlight on how organisations collect, store and use data within Australia. From the sweeping Privacy Act reform Australia to adaptations in customer expectations, the requirements for data privacy marketing, consent marketing and management of the customer database now command every marketer's attention. Navigating these changes demands both awareness and determined action, especially as first-party data becomes an ever-greater competitive asset. This article breaks down what is changing, why the reforms matter, how to act and how Australian businesses can build enduring trust through compliance.
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