Every year in Australia, businesses leave millions of dollars in potential revenue untapped because sales and marketing teams fail to work in sync. A fragmented lead handover process leads to missed opportunities, wasted budgets and frustrated teams. Aligning sales and marketing is not reserved for global corporations. When properly integrated, even small and medium businesses can outpace competitors and achieve consistent growth. This article unpacks where the handover fails, illuminates solutions for smoother alignment and provides actionable advice for organisations seeking to banish lost deals. Emphasising best practises around lead quality, process measurement and transparent collaboration, this guide is essential for firms aspiring to field a true revenue team.
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